We talk a lot about being persistent in selling, but where does persistence actually come from? Why would a salesperson keep on trying after many rejections, competitive battles, and losses? The answer: persistence comes from faith. Meaning, it comes from believing. Believing in yourself. Believing in your abilities to win. Believing in your products and in your company. Believing in your customer. Believing that you are destined for success and that you will go to the top.
When you work on believing in yourself and your ability to become a top seller, naturally persistence will follow. By thinking and believing that you can win and that you can become number one, you are beginning to wire your mind to not give up until you achieve your goal. Don’t just think thoughts about believing in yourself, add in feelings of success and how amazing it would be to become #1. You have to think and feel the emotions of being the best and closing more sales than anyone else.
So following the above rationale, the more you think and the more you believe in yourself and in your products (that you are the best and that you can accomplish your goals), the stronger the persistence that you will have. On the contrary, imagine if you didn’t believe in yourself. You thought that the products that you are selling are of poor quality and of little value to your customers. With this mindset, you most likely will not be very persistent in your efforts to sell with confidence and to achieve your goals. Little belief equals little faith. Having just a little faith won’t provide you with a high level of persistence in your efforts to sell (or to become #1).
You have to believe! The more you believe, the more persistent you will become. The more persistent that you are, the more deals you will win. The more deals you win, the more successful and wealthy you become. Soon, you will find yourself at the top of the company leaderboard.
If believing in yourself and in your abilities to become #1 are a “little light” with you, just know this: you are just as capable as becoming a #1 salesperson as the person that is already sitting in the #1 spot. If they can do it, you can do it. No excuses. You can’t say things like, “well, they have a bigger territory, or that they sell the products that are the real money-makers.” You must avoid thinking or saying these things. Instead, take some time and look at all the things that are working for you. All the things that are going your way and all of your potential to become #1. See it. Think it. Believe it.
I will give you another tip- take a little more time to really understand and get into your products and how they can truly benefit your customers. The more you know (the more knowledge that you have), the more confident you will become. Confidence boosts self-esteem and naturally drives persistence with your selling efforts. It gives you that feeling of, “I think I can do this, I think I should keep going.” That is exactly what you want. Work on your knowledge of your products, your customers, and your industry. Once you begin applying this specialized knowledge in your conversations with your customers, your value to them increases. They begin to see you as a subject matter expert, and a trusted advisor. This all adds up to your customer wanting to do business with you versus someone else.
Persistence comes from believing. Believe that you can win that big deal. Believe in your abilities to become the very best at your game. Believe in your products and in your company to deliver. Believe in the goodness of your customers and their ability to succeed. Keep thinking these thoughts and your mindset will soon change to one that is highly persistent in your efforts to win more business and to become #1. The more you believe, the more persistent that you will become.
-Enjoy!